Why does BMW Suck?
BMW was officially founded as a public company in 1922, but traces its origins to the pioneering days of German aviation all the way back to 1913. Two of these pioneering men, Karl Rapp and Gustav Otto, are credited by BMW as the "founding fathers". However, BMW owes its actual founding by three men- Josef Popp, Max Friz, and Camillo Castiglioni. These men brought BMW through many turbulent times in the company's early life, as well as taking the company public in 1922 to form BMW AG. BMW stands for Bayerische Motoren Werke.
Beginning with aircraft engines, BMW AG produced a variety of products in its early years, eventually shifting to motorcycle production in 1923 and automobiles in 1929.
For more information on the history and product range, click here.
BMW is one of the most successful car and motorbike manufacturers in the world as you can see from their share price. They have also managed to stay largely privately owned and controlled. With a range of vehicles that undoubtedly includes some excellent and interesting models -why could they possibly suck?
BMW Share price 2000 - 2007 or an early design for the X6
Six reasons why BMW sucks...
- They still produce some crumpled, ugly cars and cars with faults.
- In order to keep that share price rising they need ever greater profits. This means that they are now very expensive, playing on the significant fleet, rather than private ownership. This is OK while the residuals are good, but if they should start to slide...
- They are particularly expensive in the UK in comparison to other countries.
- Options are overpriced.
- They mismanaged the whole Rover fiasco.
- As a company, they are a model of corporate arrogance and this ethos seems to rub off on most BMW drivers.
However, don't just take our word for this - we would welcome your views and experiences.